The investment are made to develop and seize automotive display technology, as the automotive display market is rapidly growing, powered by rapid penetration of such applications as head-up display, infotainment display screen, head mounted screen, OLED electronic dashboard, and OLED rearview mirror.

Denso plans to jointly develop automotive OLED technology with JOLED. While Denso earns the Japanese display maker’s OLED technology, it will also be a chance for JOLED to newly enter into the automotive market.

Automotive display is becoming standard fixtures in cars, as they are rapidly becoming crucial parts of automotive UI, or user interface technologies to deliver and display driving information, which are collected by sensors and cameras.

Global display makers are making great efforts to take the biggest pie of the growing demand. Samsung Display and LG Display also are working hard develop automotive displays built with their leading OLED technology.