(iTers News) - About 90% of notebook PC users across the world are found not only to carry a tablet PC, but also a notebook PC on the go with them, according to Microsoft Inc’s survey.


That’s the demographic niche that world’s PC OS giant Microsoft has been zeroing in on in its effort to make its newly-released Surface Pro 3 tablet PC as a mobile office workhorse to replace enterprise notebook PCs.


The appeal of the Surface Pro 3 is also a litmus test of where Microsoft’s years-long restructuring effort is heading for, as the PC OS software titian is struggling to newly build its hardware business around the depth and width of its long-held software assets.


3 months after it made a stunning debut in May in the U.S. and other advanced countries, the Surface Pro 3 Microsoft will go for sale in Korea starting with August 28. At a press event held today in Seoul, Korea, Microsoft said that Surface Pro 3 is positioned in-between where a tablet PC and a notebook PC meet, adding that when it comes to a form factor and a UI, it looks and feels more like a tablet, but it is a tablet sort that far outperform what a notebook is supposed to perform.


Initial worldwide sales figures are not yet officially crunched, but Microsoft said it has been   better received among consumers and enterprises alike, having outsold predecessors like Surface RT and Surface Pro.


It will likely be met with better consumer receptions in Korea, too as it took 4 times more orders in the presales session held between July 11 and August 24. True enough, the Surface Pro 3 is nothing short of what’s called as a tablet PC even if it comes in a 12-inch full HD screen bucking a trend that a tablet PC screen gets smaller and smaller. 


Just 9.11 mm thin, the Surface Pro 3 is the slimmest of tablet sorts available in the market, for example. It weighs only 800 grams, too. Moreover, its UI or user interface is more intuitive than the way a tablet PC interacts with users, as it allows people to open and activate on-screen menus and other apps with a touch of their fingers, but also use a stylus pen.


When something whimsy comes to mind on the go, for example, all they have to do is just to click on the button of the Bluetooth-enable Surface pen. And, then, it immediately resuscitates the Surface Pro 3 out of a sleep or idle mode and activate Microsoft’s   note-taking OneNote app to allow users to scribble down notes and store them on its cloud storage system OneDrive.  


Back in office, the Surface Pro 3 works its way back as an office workhorse. Powered by Intel’s 4th generation of iCore series, it is powerful enough to chug its way through a lot of duty–heavy office workloads, supporting all the Windows OS applications programs.


Its screen comes in an aspect ratio of 3:2, the most optimal ratio for documents writing. Its kickstand gets more optimized for office works, becoming adjustable from zero to 150 degrees.     


Lured by its portability powerful performance and productivity, according to Microsoft, multinationals like BMW and Coca-Cola are already adopting it as a corporate computing workhorse.


Its retail price varies from model to model depending on specs of iCore CPU series and main memory data storage capacity. For example, its entry-level comes complete with an i3 processor, 4GB memory and 64GB SSD, selling for less than US$1,000. Powered by an i7 core processor, the uppermost model comes built with an 8GB memory and a 512GB SSD, fetching for more than US$2,000.




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