(iTers News) - Amazon today unveiled Fire smartphone, its first smart phone in what the company said will revolutionize the way that users interact with smartphones. The 4.7-inch smart phone comes built with 4 front-facing cameras to support Dynamic Perspective and Firefly, two new groundbreaking UI technologies that allow users to see and interact with the world through a whole new lens.


The dynamic perspective uses a new sensor system to respond to the way you hold, view, and move Fire, enabling experiences not possible on other smartphones. Firefly quickly recognizes things in the real world—web and email addresses, phone numbers, QR and bar codes, movies, music, and millions of products, and lets you take action in seconds—all with the simple press of the Firefly button. 


“Fire Phone puts everything you love about Amazon in the palm of your hand—instant access to Amazon’s vast content ecosystem and exclusive features like the Mayday button, ASAP, Second Screen, X-Ray, free unlimited photo storage, and more,” said Jeff Bezos, Amazon.com Founder and CEO. “The Firefly button lets you identify printed web and email addresses, phone numbers, QR and bar codes, artwork, and over 100 million items, including songs, movies, TV shows, and products—and take action in seconds. We invented a new sensor system called Dynamic Perspective that recognizes where a user’s head is relative to the device—we use it to offer customers a more immersive experience, one-handed navigation, and gestures that actually work. And this is only the beginning—the most powerful inventions are the ones that empower others to unleash their creativity—that’s why today we are launching the Dynamic Perspective SDK and the Firefly SDK—we can’t wait to see how developers surprise us.”


Immersive eperience



Dynamic Perspective uses four ultra-low power specialized cameras and four infrared LEDs built into the front face of Fire, a dedicated custom processor, sophisticated real-time computer vision algorithms, and a new high-performing and power-efficient graphics rendering engine.


The technology also enables users to fiddle it  with one hand a lot easier. For example, with auto-scroll, customers can read a long web page or a book without ever having to touch the screen; tilt in Amazon Music shows song lyrics; swivel instantly reveals quick actions; peek in Maps shows layered information like Yelp ratings and reviews. 


It also enables a new class of apps and games that are more immersive, and make it quicker and easier for the user to access information. For example, peek to instantly see close-up front and back views of a dress in the new Amazon Shopping app for Fire. In games like Lili, take on the character’s viewpoint and move your head to look around corners, obstacles, and other objects.


Powered by a 2.2GHz Qualcomm Snapdragon 800 SoC, it runs on its heavily customized version of Android OS. It has a built-win 2GB RAM and runs on a 2,400 mAh battery that Amazon says should last “all day”. It has a 13-megapixel main camera with optical stabilization and an F2.0 lens. It will go for sale starting July 25 with a 32GB selling for US$200 and a 64GB for US$300 


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