(iTers News) – AIRTAG, the leading provider of mobile shopping solutions today announces a new partnership with DIA to launch the grocery chains mobile wallet for advanced ordering and payment, called “diadiscount”.

DIA is using AIRTAG’s AIRSHOP mobile commerce platform, which enables retailers to launch self-branded wallet apps with customized functionalities. Unique to diadiscount are the refrigerated lockers which allow customers to pick up orders at their own leisure- without tacking on any additional time, waiting for in-store or at home order delivery.

“We are very pleased to be working with DIA on this new innovation which simplifies everyday grocery shopping for DIA customers. The service allows customers to collect orders via the lockers, quickly and conveniently– which has remained a key challenge in the “mobile to store” customer journey,” said Jérémie Leroyer CEO & Co-founder of AIRTAG. “We look forward to the solutions roll-out, and working alongside DIA in carving out a user friendly mobile grocery experience.”

A customer journey made for grocery

With an iPhone app, Android app and mobile website, DIA customers can order their groceries more than 1,300 products (groceries) and pay online before arriving at the store. During the checkout process the customer chooses a preferred order pick-up time. Upon store arrival the customer picks up the order from the refrigerated pick-up lockers simply by entering their order confirmation number- the key to opening the locker. Products remain fresh and pick-up remains simple, thanks to the refrigerated storage lockers.

Diadiscount is now piloting in Paris, France. The first 300 customers that place an order using diadiscount will receive a special prize when picking up their order as a thank-you from DIA for trying the new service.