(iTers News) - Instabeat is a sports technology startup based in Lebanon. The compnay was founded in 2011 by Hind Hobeika out of a need for a heart rate monitoring device for her practices. A former professional swimmer herself, she got the idea while training for the American University of Beirut’s swimming team.

As seen in the Olympics, professional athletes need to heavily rely on technology to improve their workout. Swimming is the most challenging sport to track because in addition to being waterproof and accurate, the monitor’s design should not hinder the movement of the swimmer and create discomfort or drag forces.

"At Instabeat, we believe in the power of tracking to achieve both training optimization and increasing wellness. We are creating the first swimming tracking device that ticks the above requirements while giving real-time feedback of performance, " said she.

"We’ve had an amazing start so far. We won the 3rd prize of the Stars of Science competition in 2010, 1st prize of the MIT Enterprise Forum Pan Arab Business Plan competition in 2012, and we have been around the world to promote self-tracking and swimming. We are also the pioneers of the Quantified Self movement in the Middle East, " added she.

Swimmers are unable to effortlessly monitor the different parameters of their workout in real-time 

Real-time tracking is crucial for swimmers in order to achieve their peak performance. Instabeat is the first modular, all-in-one training monitor adapted to the intricate biomechanics of swimming