(iTers News) - Parents can now rest a little easier when their children are out of sight. AT&T today announced it will carry the Amber Alert GPS product, a communication and location device that helps parents keep in touch with their children. Starting November 22, it will be available online and in AT&T’s flagship Michigan Avenue retail location. Customers can purchase the Amber Alert GPS product for US$129.99.


The Amber Alert GPS product is a smart GPS locator with two-way calling and unlimited voice on AT&T’s wireless network, allowing parents to locate and communicate with their children for just US$10 a month with a standalone plan or as part of an AT&T Mobile Share plan. Weighing just 1.5 ounces, children can easily carry it in a pocket or backpack, in addition to a variety of other attachment options.


The smart tracker allows children to talk to their parents whether they are checking in from the neighborhood park or lost in a shopping mall.  Speed Alerts notify users when their child is in a vehicle exceeding a predetermined speed threshold. Parents can automatically receive location alerts with the Breadcrumbing feature, keeping them up-to-date on their child’s location based on a preset schedule. They can also create “Zones” around their home, neighborhood, school, soccer field, etc., and receive an email alert whenever their child enters or exits a Zone.  Additionally, the Amber Alert GPS product will send an email message to parents when the child presses the call button, acting as a secondary alert that the child is trying to connect with their loved ones.



“Amber Alert GPS offers so many features that help parents and children stay in touch, regardless of the situation,” said Chris Penrose, senior vice president, Emerging Devices, AT&T Mobility. “It’s portable and convenient for children to carry around with them, allowing them to still be kids.”


“We are extremely excited to collaborate with AT&T to bring our solution to today’s active families,” said Alan Baratz, CEO, Amber Alert GPS. “Letting our children explore their world can be a tough thing to do these days, but the Amber Alert GPS mobile solution coupled with AT&T’s robust network will give parents the peace of mind they need to let their kids be kids.”


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