(iTers News) - Apical Ltd said today that the Nokia Lumia 1520 4G Windows Phone 8 smartphone has implemented its groundbreaking Assertive Display technology.

The Nokia Lumia 1520 smart phone is the first Nokia smart phone model that has come up with a self-adjusting display for ambient light intensity.  

By digitally modeling the way the eye adapts to virtually any ambient light, rather than simply adjusting the display, Assertive Display delivers a seamless viewing experience to the user from a dark room to bright outdoor light. Further, color and contrast ratio are preserved delivering TV-like video quality without the familiar washout of earlier technologies.

This new capability ensures that content previously unwatchable in daylight, such as premium sports, games, movies and photos, can be clearly viewed. Ultimately this means a more immersive, natural and comfortable experience where the display is always adapted to the user's own eyes.

Surprisingly, this increased viewability does not come at the expense of display power -in fact display power can frequently be reduced using Assertive Display, extending battery life.

Says Jussi Ropo, Head of Display and Touch Technology with Apical, "With continuous display technology innovations, Nokia is allowing people to do and see more on the display of a Nokia Lumia smartphone. The latest addition to the great viewing capabilities on a Lumia smartphone is demonstrated on the Nokia Lumia 1520 where Assertive Display nicely complements the ClearBlack promise of being able to see more anywhere, anytime - even in a bright environment."

Nokia Lumia 1520 comes in a 6-inch full HD IPS LCD screen, running on Windows 8. The phone has Snapdragon 800 2GHz quad-core processor at its core.