(iTers News) - As smart phones are getting more and more ubiquitous, it is now driving explosive growth in mobile data traffic. To meet the burst of data traffic, mobile service carriers are rapidly rolling out high-speed 4G LTE networks across the world.

Yet, it costs them dearly, straining their cash reserves to the limit. To get early returns on their capital investments on the 4G network, they are doing everything to find a lucrative business model for mobile data services. They are also scrambling to figure out  how to make the best use of their network to optimize costs and performance.

Denmark-based Napatech A/S is a key technology enabler well poised to serve the mobile service carriers' desperate hunt for profitable business models as well as a new source of revenues, supplying a wide portfolio of high-speed, real-time network adapters, a sort of a data analysis engine that can help them sketch out  their new revenue-generation data service scheme, rather than current fixed and flat rate business model.   Being used together with standard data servers, its network adapter works to analyze what's called as 'Big Data'.    

A peek into what's going on inside the network          

“Analyzing what’s going on inside the network is a prerequisite for the look-out for a profitable business model, because it can help them to analyze their subscribers’ data usage behaviors to show where new market opportunities lie ahead,” said Ingvild Haug, product marketing manager with Napatech.

Having supplied more than 100 customers, mostly telecommunications equipment  makers  across the world, Napatech indeed has been benefiting  the rapid penetrations of 3G and LTE broadband network.

Built with standard off-the-self  hardware parts like Xilinx 's Virtex 7 FPGA chip and its own data analysis software solution like Deep Packet Inspection, or DPI,  for example, its realtime, intelligent network adapters are at the core of  telecommunications equipment makers' network equipment that power mobile service carriers's cellular  networks, enabling them to see and understand their subscribers' data usage behaviors of when and how they are using various services like apps. The adapter also helps analyzes which types of mobile apps and how they are being used.   

Big data analysis 

(Photo caption: Ingvild Haug, product marketing manager with Napatech)

Especially, today's mainstream Ethernet IP is so dynamic and so bursty that it unleashes a lot of different things happening inside the network, presenting a challenge of how to monitor and understand them in real time.

The rationale behind Napatech's network adapter and DPI solution is to monitor and keep track of every data packet in real time, and get mobile service carriers to understand them. For example, its DPI solution features dedicated monitoring probes that have the capability to capture and analyze all packets traversing the network connections in question. True enough, telcos'  better understanding of  their subscribers as well as applications and could service providers would provide the basis for offering better, premium customer services, making them more loyal. This will allow them to charge premium prices, leading to the creation of more profitable revenue-generating business models.

Napatech joined World IT Show, an annualized trade show held in Seoul from May 28 to May 31, showcasing a wide variety of network adapters from  DIP solutions to up to 100 Gbps network adaptors.  

(Photo caption: Thomas Jorgensen, co-founder and VP with Napatech)