(iTers News) - Gregg Lowe, CEO with Freescale Semiconductor, kicked off Freescale Technology Forum (FTF) in Beijing, China on August 14 with a vision on an era of 'Connected Intelligence'.
At an opening keynote speech, CEO Gregg Lowe said, “We have entered into an era of ‘Connected Intelligence’, where embedded processing is driving the ‘Internet of Things’.
Added he, “Connected intelligence is transforming the world around us. It is changing an application, which was once isolated, into intelligent, connected, interactive terminals. We are seeing the beginning of machine to machine evolution in home automation, smart energy management, and smart applications.”
In a world of ‘Connected Intelligence’, for example, people can use their smartphones to communicate with a car parking meter system on a parking garage not only to find and reserve an open parking space, but also to pay a parking fee.
The parking meter system will eventually work as a power charging station for electric vehicles, getting rid of an extra stop on the way back home from work.
Or, people even can take an advantage of their tablet PCs to reserve a seat and check on a menu on their favorite restaurant.
Freescale Semiconductor is better poised than others to address this ‘Connected Intelligence’ market, as the chip maker has a broad range of key building block technologies from embedded processors to network processors to microcontrollers to DSPs to RF power amplifiers to sensors.
Especially, its network processors will be at the heart of ‘Connected Intelligence’ world.
The chip maker also is richer in its software portfolio.
CEO Gregg Lowe believes that SOC, or system-on-a-chip design will be more and more software –centric, as SOC solutions are increasingly processor-agnostic.
He also believes that software is what really differentiates Freescale from competition. All combined, they will give Freescale a competitive edge, said Gregg Lowe.
During the 2 day-run forum through August 15, the chip maker is to introduce a range of innovative SOC solutions for car infotainment systems and metro and micro cell system like femto and pico cells.
Highlighting are a new generation of ARM core-based Layerscope network processor platform and i.MX 6 and Vybrid SOC solution for car infotainment systems.
The chip maker also introduced a new generation of nano-crystal architecture embedded memory solutions for automotive MUCs.
Built with its proprietary nano-crystal architecture, the embedded flash memory chip has two gates –a floating gate and a control gate. The floating gate is to read and write data or code in a matrix of memory cells. Meanwhile, the control gate works like a memory controller to determine ad prioritize the read an write order of data.
Video & Photo by JH Bae