(iTers News) - NETGEAR, Inc. took the wraps  off a breakthrough in self-monitored home security with its new Arlo Smart Home Security Camera.

Arlo is the first and only 100% wireless WiFi security camera with crystal-clear, high definition video.

The camera allows people to monitor their home from every possible angle, inside or out, as it comes equipped with night vision to give you HD video around the clock.

The combination of easy installation, battery-operated true wireless design, and weatherproof construction enables people to set up a camera wherever they want without worrying about finding a power outlet or the hassle of inconvenient power cords. The clean compact design of the Arlo camera – smaller than a bar of soap – takes up minimal space so that people can easily and discreetly place them where they want – from the baby’s room to the tree trunk in the front yard, or on the backyard fence.

With the intuitive free Arlo app, people can watch live streamed or recorded videos, see motion event recordings, customize activity alerts and arm/disarm motion-sensors. Arlo will alert people instantly if an event occurs, and they can tap into as many as four simultaneous camera streams to watch from their desktop, notebook computer or favorite mobile device. 

The Arlo Smart Home Security Camera Kit (VMS3230) comes complete with two HD outdoor cameras, smart home base station, four magnetic dome mounts, 200 MB of free cloud storage for videos, free apps for displaying and managing the cameras and video from iOS or Android smartphones and tablets. 

"With the explosive growth and early adoption of the Internet of Things (IoT), consumers are telling us they value smart devices that help them monitor property and loved ones to give them peace of mind,” said Pat Collins, vice president of smart home products at NETGEAR. “But not everyone needs a professionally-monitored, expensive security system with 24/7 surveillance, and on-call personnel. Furthermore, people want to place cameras in places where a power outlet is difficult to come by. Arlo is the only camera that can deliver secure monitoring in HD, without the need for a power outlet at all. Because the camera is battery operated, you can take it anywhere inside a perimeter of up to 150 feet from the base station. Because it’s easy to initialize with a push of a button, setup is super easy.”

13% of U.S. broadband households have a smart-home connected device and nine percent of U.S. broadband households express a willingness to purchase a smart security camera with advanced features, according to research from Parks Associates, a market research and consulting company specializing in emerging consumer technology products and services.

“The smart home industry has seen a major spike in the development of intelligent devices as companies aim to help consumers do more based on their lifestyle needs, preferences and desires,” said Stuart Sikes, president of Parks Associates. “Arlo Smart Home Security brings home security to the 21st century, creating a safer environment for consumers.”

The Arlo camera is designed to enable devices to communicate with one another and even act as triggers for other connected devices. NETGEAR is partnering with innovative IoT device manufacturers to further enhance the Arlo Home Security Camera. To that end, NETGEAR has formed a partnership with LiFX, a leading provider of WiFi and mesh radio enabled, multi-color, LED light bulbs. The integration of LiFX light bulbs will bring endless manipulation of home lighting to Arlo customers. Stay tuned for the exciting developments of this partnership and others in early 2015.

The NETGEAR Arlo Smart Home Security Kit with two cameras (VMS3230) will become available for online purchase in January 2015, at an MSRP in the U.S. of US$349.99. Add-on cameras (VMC3030) will be sold separately at an MSRP in the U.S. of US$169.99. Items sold separately require an existing Arlo Smart Home Security Kit.