(iTers News) - .The newly released Galaxy S3 smartphone of Samsung Electronics is all about dramatic innovations on the UI, or the user interface – the way that smartphones interact with users

Coming awash with a bunch of sensors, the Galaxy S3 wowed audiences at its London launching event held on May 3 by allowing users to activate a variety of functionalities with a simple command of voice.

For example, users can not only tell the Galaxy S3 to make a wake-up call and then turn off the alarm bells to sleep a bit more, but also ask it to turn up or down music, or tell when to take a shot in what Samsung calls as ‘S-Voice’ service.   

At the heart of the intelligent ‘S Voice’ service is TrulyHandsfree speech-recognition  and voice-activation technology from Sensory, Inc.  

The Santa Clara, California-based software and hardware developer of speech recognition technology has already worked together with Samsung to incorporate the voice-recognition technology into the Galaxy S II and Galaxy Note smartphones.

For example, Galaxy Note or S2 smartphone users often activate their smartphones by speaking 'Hi Galaxy', or run applications such as voice-to-text, calling and music with a command of voice all without touching their phone.

Sensory, Inc., a developer of speech recognition, voice activation, speaker verification and identification software and semiconductors, developed the TrulyHandsfree technology to be the first always-on, always listening voice control trigger that works.

Especially, the technology is robust enough to work in noisy environments, has a low risk of false fires (won't make a call when you don't want it to) and has minimal impact on battery life, making it the ideal voice activation solution for mobile devices.

"Sensory's TrulyHandsfree solution enables mobile devices to be safer and more convenient to use," said Todd Mozer, CEO of Sensory. "Samsung has been a pioneer in adopting this new approach to speech technology which is really building momentum in the mobile market."

"Voice Activation is the last piece of the speech recognition puzzle needed to deliver a 100 percent hands free device experience," said Michael Morgan, mobile devices senior analyst with ABI Research.

“Sensory's TrulyHandsFree solution is the leader in bringing this capability to iconic mobile devices such as the Samsung Galaxy II, Note and III. The accuracy and low power consumption of Sensory's solution in today's mobile devices will become a driving force in making voice activation a must have feature across a vast array of consumer electronics."

Most Accurate Speech Activation 

What really stands out the technology from competition is its most accurate speech activation feature.  True enough, accuracy concerns have historically slowed down, or impeded mass adoption of voice trigger technology.

That’s because devices can mistakenly activate when human speech or other sounds are heard and misrecognized as the trigger.

Furthermore, it has to perform correctly and reliably even in the noisiest of environments like cars or crowded living rooms. Sensory’s TrulyHandfree technology so noise-tolerant, and more importantly, it can even recognize and respond what a user speaks as far as m20 feet away.

Natural, intuitive and safe  

TrulyHandsfree can be always-on and listening for dozens of keywords that will bring the device to life to be controlled via further voice commands.

These keywords or phrases can be spoken in the middle of a sentence so users are not confined to a forced dialogue. In this scenario, consumers are communicating in a more human-like fashion, without the distraction and inconvenience of button presses.

With TrulyHandsfree Voice Control, users are not required to hold the device to their mouth to deliver commands.

"Always On", hands-free experience

Speech technology is experiencing dramatic growth due to the rise of cloud computing and Internet connected devices that enable complex voice searches and text-to-speech for data retrieval.

Yet, these server-based voice capabilities cannot be accessed truly handsfree without a client-side, low power, voice trigger technology. Certain use cases demand the safety and ease of button-less activation.

Sensory's low MIPS and low current consumption enable a deeply embedded implementation to low power consumption in mobile and other battery powered devices. This "deeply embedded" approach is achieved by running below the OS layer on the lowest power hardware within the mobile phone infrastructure.

TrulyHandsfree is trademark of Sensory, Inc. Sensory’s technologies are widely adopted in a range of consumer devices from smartphones to Bluetooth devices to toys. Its customer list includes AT&T, BlueAnt Wireless, Hasbro, JVC, Kenwood, Mattel, Mitsubishi, Toshiba, Uniden, VTech, Samsung, and Sony.