Soaring sales of Apple TV lure app developers to expand its ecosystem
2012-11-01 Ahn Mi-Young
The full-HD-capable and below US$100 media box is still experiencing a surge in sales in recent months, allowing users to work in sync with iPad and iPhone to share and mirror their video and photo content across TVs, iPhones and iPads.
The booming sales translate into bonanza days for Apple TV app developers like Splitmo, maker of Air Show, a photo sharing and editing tool for iPad and iPhone via HDTVs.
"We are excited about how popular Apple TV has become as a way to enjoy content without paying high cable bills," said Rob Witman, founder at Splitmo. "And we are taking it a few steps further. We are focused on letting customers enhance their devices and use their HDTV and iPad for a shared video and entertainment experience. Companies like us see an opportunity to create very cool experiences to share on the big screen using platforms like Apple TV."
According to him, Apple has sold 5 million Apple TVs in fiscal 2012.
"Apple's AirPlay technology opens the door to all kinds of innovative app ideas that aren't possible on other platforms," said Dave Wood, president at Cerebral Gardens.
"Being able to wirelessly connect a big HD screen to a mobile device enables developers to create a much more immersive experience for their customers."
Whether it's multi-player games like Firemint's Real Racing 2 HD, which offers a split-screen gaming experience from iPad to HDTV, or MetalStorm, an ecosystem of games and tools is emerging around Apple TV, said the PR statement from Splitmo.
Witman says that Splitmo has a few additions to Air Show in the works like stickers, art and freehand Splitmo is also rolling out some unique mobile to HDTV products in the coming months that will add to the growing array of offerings that enhance the Apple TV experience for customers.
Splitmo’s Air Show is an app that allows iPhone, or iPad users to edit their iPhone and iPad content and then mirror on a big screen TV, or split them between two screens by plugging into the Apple TV using Apple AirPlay technology.