(iTers News) – The worldwide personal and entry-level storage (PELS) market grew 10.7% year over year with 16.8 million units shipped in the second quarter of 2013 (2Q13), according to the International Data Corporation (IDC) Worldwide Personal and Entry Level Storage Tracker. Shipment value experienced growth of 7.3% year over year to US$1.5 billion. This is the third consecutive quarter of year-over-year growth in worldwide shipment value.


"The second quarter of 2013 brought continued shipment and revenue growth, as well as a return to normal for the personal and entry-level storage market," said Liz Conner, Senior Research Analyst, Storage Systems. "For the last four quarters, the PELS market has seen a distinct focus on recovery after the Thailand floods and resulting hard disk drive (HDD) shortage. The second quarter brought back a sense of 'business as usual' with vendors starting to shift their focus from recovery to the future, with added investments in Personal Cloud Storage, mobile device connectivity, emerging markets, USB 3.0, and Thunderbolt."


HDD vendors continue to increase share in PELS units shipped, gaining 4.6 points year over year to grow to 73.6% market share. However the entry-level storage market continues to be dominated by the mainstream non-HDD vendors with 72.1% unit shipment market share, down 5.7 point year over year.


Worldwide Personal and Entry-Level Storage Shipment Value, Market Share, and Year-Over-Year Growth, Second Quarter 2013 (shipment value in $M) 



Source: IDC Worldwide Quarterly Personal and Entry Level Storage Tracker, August 2013


(Credit : IDC)


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