(iTers News) – As Intel Corp. CEO Paul Otellini puts it, “Computing experiences are everywhere and pervasive,” in a wide range of devices from smartphones to tablet PCs to even smart TVs, breaking down traditional boundaries between all market segments.

To cash in on the growing ubiquity, the world’s two largest microprocessor chipset giant – Intel Corp. and Qualcomm Inc. - are flying out of their own nests to foray into other’s home turf. Ironically, however, both of the two chipmakers are joining hands with one identical hardware partner Lenovo, the world’s second largest PC maker, to first rev up their growth momentums in the world’s fastest growing Chinese smartphone and FPD TV markets.

At a CES 2011 keynote session held today in Las Vegas, Dr. Paul Jacobs, CEO with Qualcomm, said, “Connectivity was just born in smartphones and tablet PCs. And, devices like TVs are increasingly incorporating that feature that has been pioneered by smartphones, “

Adde he, “Lenovo is on the frontline of Internet on everything. And, they just announced a great new smart TV. We have worked with them for long time on Snapdragon-based smartphones and tablets, and we are now extending the collaboration. Now, we have the world’s first Android-based Snapdragon-enabled smart TV for one of the hottest and most cutting–edge consumer electronics markets in the world, China.”

To give details on the Snapdragon chipset-powered smart TV, Jacobs brought Liu Jun, senior vice president, Lenovo and president for mobile Internet and digital home division, up onstage.

According to Liu Jun, Lenovo smart TV is built around an Android 4.0 Ice Cream Sandwich OS and Qualcomm Snapdragon dual core 1.5 GHz processor featuring voice-activated smart UI, high-quality video-on-demand and high-performance applications platform.

“What you have seen today is just the start of our strategic partnership with Qualcomm. We will bring more products into markets. We are transforming Lenovo from a leading personal computing company into a leading personal Internet device company. We are sharing this ambition with Qualcomm,” add he.

Lenovo straddles fences  

Qualcomm’s adventure beyond its home turf mobile phone market into other computing arena doesn’t stop there. The company is now lining up PC OEMs to build together a Snapdragon chipset and Microsoft Windows 8 OS platform-based compact notebook, crossing the line into Intel’s entrenchment

Dr. Paul Jacobs said that the first Qualcomm Snapdragon chipset and Windows 8 OS platform-based notebook reference design is available right now.

“Recently, it was learned that Windows 8 OS system is supported by X-86 processor. The next generation of Windows 8 OS will be also supported by ARM chipset technology that powered billions of mobile devices. That’s a real game changer. The leadership of our Snapdragon really enables us to work together with PC manufacturers to deliver the latest and finest PCs that are always-on all the day with a single charge of battery,” Qualcomm CEO Paul Jacobs said.

At the center of Qualcomm’s march into notebook and smart TV markets is its latest chipset technology Snapdragon S4 series that is due out early this year.

According to Dr. Paul Jacobs, Snapdragon S4 series are not just all about powering smartphones and tablet PCs. The dual core processor chipset was designed to power a next generation of smart devices like TVs, compact notebook, and all other products that consumers are in desperate need for to enjoy apps and video, supporting 1080p high-definition, 3D video, and Dolby 7.1 surround sound, and graphics.

With this S4 chipset, Qualcomm has been working together with more than 20 companies for about 70 models, including smartphones, tablet PCs, notebooks, and even TVs. The Qualcomm Snapdragon S4 chipset is built around ARM Cortex A9-based Krait cores and is known to has a clock speed of from 1.5GHz to 2.5GHz.

Two years after it failed to design in an Atom processor for LG Electronics’ smartphone in 2010, PC microprocessor giant Intel Corp. finally is back again in the mobile on-the-go computing markets –smatphones and tablet PCs.

Hit China first  !

At a CES 2012 keynote speech held on the same day afternoon, Intel CEO Paul Otellini said, “The best of Intel computing is coming into smartphones, It is first coming into China, the world’s largest smartphone market that has more than 100 million users.

Lenovo Liu Jun again got back on stage to give a glimpse of a brand new Lenovo smartphone that is built around Intel Atom processor and Android OS platform, saying in what he said is the world’s first Intel architecture smartphone.

Scheduled to be shipped through Chinese mobile carrier China Unicom in the second quarter of this year, the Lenovo smartphone sports a 4.5 inch 700p definition micro-display screen.

As the smartphone is built with Intel Wireless Display, or WiDi theology, a short range wireless technology supporting 1080p HD video and 5.1 channel audio, users can stream HD quality video images from their smartphones to their living room TVs to watch them on a large and crystal clear screen.

Journey from 32nm to 22nm to 14nm

The smartphone is exclusively designed and just only bound for Chinese mobile phone markets.

Lenovo also introduced a 10-inch tablet PC that is powered by Atom processor.

According to Intel’s Atom processor core roadmap, Intel has a plan to upgrade its Atom processor with a 32nm in 2012 and then plans to launch a second generation of 22nm processor and a third generation of 14nm quad core Atom processor successively in 2013.

Yet, Paul Otellini didn’t specify its Atom roadmap, but just talked about the power of a 14nm processor technology, saying that it will have more than 200 million 20nm-wide transistors.

Paul Otellini also unveiled Intel’s customer-ready smartphone platform that run on an Android OS and Intel dual core processor architecture platform. The smartphone platform is built with an 8 mega pixel camera, supporting HDMI 1080p, 6 hours of HD video playbacks and 45 hours of audio playback. It has an 8 hour talk time and 14 days of standby time.

Motorola Mobility is another high-profile partner who jumps into Intel’s journey to smartphone markets.

Stepping onstage, Motorola Mobility Chairman and CEO Sanjay Jha said that Motorola signed a multi-year and multi-device strategic alliance agreement with Intel.

And, he said that Motorola’s first Intel processor architecture smartphone will be available after summer time when Motorola and its partner mobile carrier will have completed a certification test.