(iTers News) - APIX, or automotive pixel link is a multi-channel SerDes (serialiser/deserialiser) technology which was designed by Inova for high-resolution in-car video applications such as infotainment and safety.

As the technology proves instrumental in linking multiple videos and cameras, it has been catching on among automotive chip makers and other top-tier automotive technology vendors. The popularity is especially exploding in recent years, as cars are being built with more and more of cameras and displays.

Originally launched in 2008, the APIX technology had been collectively adopted into 30 million devices until August 2015, but as of today, the adoption marks a milestone 50 million units, as the growing implementation of cameras and displays into cars have fuelled demand during the last one and half a years.

According to Inova Semiconductors, APIX is used by ten of the leading automotive manufacturers and more than 30 OEMs and tier 1 suppliers, and features in 34 different car models.
APIX2_automotive video connectivity (2)



Among chip makers that licensed the APIX technology IP are Toshiba, Socionext, Analog Devices and Cypress Semiconductor, just to name a few.

To cash in on the demand boom, the chip maker has unveiled APIX3, the latest of its APIX family, which can establish multiple display links with a bandwidth of up to 12Gbps and supports HD and Ultra HD displays.

“APIX’s tremendous success has been built upon a number of factors, both technological and commercial,” said Thomas Rothhaupt, director for sales & marketing at Inova Semiconductors. “Firstly, it is quite simply the best, most robust solution for in-car video transmission, enabling OEMs to reduce system costs by sending video, audio and data over a single cable – uncompressed and in real time, supporting 100 Mbit Ethernet and other popular data protocols.”

“No less important is the fact that APIX is available as a multi-sourced technology from several leading semiconductor vendors,” continued Rothhaupt. “Inova also has established a strong ecosystem with cable and connector manufacturers, and test and measurement system vendors.”

 

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