(iTers News) - NewCinema.com unveiled a beta version of  CogoHD codec software at NAB 2012, which was held in Las Vegas from  April 16 to 19.

The CogoHD codec is an H.264 variant that can perform twice real-time encodes with a limited buffer, while reducing the bit-rate and preserving image quality for HD content across multiple networks simultaneously.

NewCinema.com has performed a test0run of IP video delivery with networks that seek high-performance solutions over existing infrastructure to reduce bandwidth overhead, while increasing channel capacity for subscribers.

“The codec innovation battles have begun anew; networks are demanding more from their existing implementation of HD hardware, and there are opportunities for further optimization. We have streamed CogoHD at 1.5 megabits per second (Mb/s) with 720p high-definition video content, live, and demonstrated sufficient efficiency of the codec for programming that would enable another four to five streams to be carried on the same pipe,” said Harry Friedman, COO of NewCinema.com.

 “The networks are still seeking even greater encoder quality levels for an increasing array of multi-platform content packages. We are pleased with our initial trials and look forward to further integration with major operators and networks.”

Established in 2008, NewCinema.com has been scrambling to deliver high-bandwidth content – including 2K and 4K specialty video – to consumers as well as  home theater subscribers as an IP video play. The progressive download challenges associated with efficient delivery of HD and high-resolution format video led to the development of the CogoHD software, to accelerate live IP video delivery.