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(iTers News) – TVs have never been smarter. One year after it banged open the door to smart TV markets in 2011, Samsung Electronics Co., Ltd. is wowing consumers with a new line of smart TVs that “understand” people. At a CES press conference held here in Las Vegas on Jan. 9, Yoon, Boo-Keun, president with Consumer Electronics Division with Samsung Electronics said, “Smart TVs are not just about having computing power, running on OS system, gaining access to the Internet, and browsing Web pages. Smart TVs of the future must be far smarter and do more than today’s seeing, hearing and supervising and controlling something as if they were human being. Samsung’s high-end and premium line of smart TVs for 2012 will give a crystal-clear picture of  how smart TVs will interact with users to go beyond today’s smart TVs.”  Added he, “Our ultimate goal is to create a brave new world of smart home entertainment system that a wealth of smart IT gadgets bind and work together around a hub of smart TVs to share entertainment experiences and information among them. The year 2011 will mark the beginning of our march toward that goal.”


Built with a 1.2 GHz ARM Cortex dual core-bases indigenous chipset, cameras and microphones, Samsung’s high-end smart TV line up of 2012 get so smart that they can not only listen to what users speak and command, but also see what and where they gesture at. More amazingly, the can even recognize human’s faces to identify who’s who.


 


“Understand me”


For example, enter a living room and just say “hello”, and you would be wowed to find Samsung’s smart TV immediately gets into action.


Neither do you need to push up and down a channel button on your remote controller to search for your favorite channel. Instead, just whisper your channel number, and your voice activates the TV to open the channel. Or, sit on your couch in a living room, and raise your hands and gesture up and down to flip through virtual channel arrows on a TV screen, and you can get to your favorites.


The voice and motion-gesture activation is true of Web surfing, allowing users to bypass remote controller and activate a search engine with a command of voice and gesture. The voice activation technology can support about 30 different languages.


Equally amazing is that Samsung’s smart TV is able to identify users’ faces using a special image processing algorithm. The facial-recognition is really a good security feature, because users’ face can be a password or ID to get access to some TV program and /or their favorite websites. Especially for the elderly who are not good at typing in keyboard, it might well be a long-awaited answer, because it allows them to easily log onto favorite social media sites like Facebook, or Twitter by just facing and looking at TVs without tick-tacking into their password and ID in a painfully slow way.


The built-in camera also can capture and record video images of people’s golf swing practice , and stream and replay them in what’s called as mirror functionality.


“To get as smart as human being, smart TVs must be built with these analog interface technologies or sensors, “stressed president Yoon.


According to Samsung, the company shipped about 11 million smart TVs in 2011. As smart TVs are expected to become mainstream in 2012, Samsung aims to ship more than twice this year, making up about 50% of its annual sales target of 50 million shipments for 2012.


“Smart TVs are our sure-bet that will drive us to achieve global market leadership for the 7 years in a row,“ said president Yoon.


Read faces


Samsung’s aspiration toward smart TVs doesn’t stop there. Samsung’s ultimate dream is to make a new breed of smart TVs that can not only understand people, but also evolve by itself like humand beings.


“That’s not a plan on paper. We have a slogan of “Make a TV new every year”. Starting with 2013, if you buy our TV evolution kit, you can remake or recalibrate your 2012 edition smart TV to accommodate new video standard, or fresh new 3D standard of 2012 version. That’s not just simple firmware-based upgrade, ‘” added Yoon.


According to Yoon’s scenario, the evolution kit will come complete with a new quad CPU, a new chipset, and other newly-fangled hardware standard to get the 2012 vintage of Samsung smart TV evolved.


“To remake your TV, all you have to do is just plug in your evolution kit,” said he.


Smart TVs will also be at the center of what Samsung calls as cloud-based AllShare system that network and bind together all of IT gadgets like smartphoes, tablet PCs and notebooks to work together to share information, be there indoor, or on-the-go.


So, users can remotely access their PCs or smart TVs in their homes from wherever they are to bring up data or pictures and video on their on-the-move devices. Using this cloud system and Samsung smart TVs’ in-built camera system, they can even remotely monitor their homes and what their kids are doing.


 


 


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