(iTers News) - Estar Technology of China debuts a takee1 holographic smartphone in what the Chinese venture start-up said is the world's first ever of its kind. Winner of the 2015 CES Innovations Award, the the takee1 holographic smart phone comes in a holographic display in what's dubed as the world's first mobile device that incorporates smart holographic device, featuring air touch and eye-tracking technologies

What makes difference with legacy naked-eye 3D displays is the ability that can allow users to watch 3D content directly without the need for any intermediary tools or holography that can bring on dizziness for some viewers. With the holographic technology, viewers can also watch all form of 3D content from different perspectives and positions, truly providing a sense of really 'being there'. This is something that traditional 3D technology has failed to achieve,

Takee 1 comes in  a 5.5-inch, 1080p display, juicing power from MediaTek's octa0core CPU processor. It has a built-in memory of 2GB of RAM, and boasts a 13-megapixel shooter with a Sony Exmor RS sensor. It runs on a 2500 mAh battery recharaeable  secn. Lastly, the Takee 1 will be mainly available in black and white, but there'll also be a limited 18K gold edition.

While both the design and the basic configuration of the smartphone are guaranteed at a "flagship product" level, the smartphone sends a different stereoscopic display effect to each eye with its 5.5" holographic screen. This is indeed a boon to the many users who seek the ultimate visual experience. Creation of the takee1 holographic smart phone is a major milestone in changing the thinking about the Chinese smartphone industry - traditionally the world has thought that all Chinese handsets were simply copycat products.

takee1 holographic smartphone has a built-in holographic data platform-the Cloud Cube. The user can enjoy rich 3D videos, pictures, games and an unprecedented visual feast by logging on to the data platform where they can place their order. This is sure to give birth to new business opportunities and a new ecological chain across the smartphone industry.

Estar Technology Group Co., Ltd., established in 2004, is a high-tech manufacturer devoted to scientific research, product application, system platform and brand building. Estar has been working in the innovative display industry for over 10 years with 4 wholly-owned subsidiaries under its wing. The firm has founded an innovation research institute and a R&D center in Silicon Valley and set up the world's largest holographic application platform - the Cloud Cube.

Estar has also formed partnerships with Baidu, Tudou and iqiyi.com to develop operation and application systems. It provides core technologies and products to major domestic and international tech firms. Estar is the owner of the world's first holographic handset brand takee and the world first smart short-distance projection product Tatoo. Over 200 high-ranking researchers work at Estar.