(iTers News) - Tizen OS software is stealthily walking its way into the commercial scene, but not for much-anticipated smart phone area. The much-awaited Tizen OS will soon make a commercial debut in TV market. Samsung Electronics Co., Ltd., a champion of the Linux kernel based-open source OS said that all of its smart TV line-up for 2015 will come equipped with its new platform built around the Tizen operating system.


Tizen OS was originally designed to power a wide array of consumer electronics and mobile devices from TVs to digital cameras to smart phones, as the much-touted computing and communications  technology convergence is culminating in the rollout of  IoT, or Internet of Things devices. Yet, consumers and analysts have been waiting for open-source OS platform to run on smart phones,  expecting it to breathe new vigor in the global smart phone market that Google Android and Apple iOS have long mainitained their tight grips  on.      


To keep up with such expectations, Samsung several times promised to debut its Tizen OS smart phones, but only to put the commercial launch on hold. Rumors surfaced recently that Samsung will release the first Tizen OS smart phone in India in February. But,  many analysts think it doesn't make sense to roll out Tizen OS smart phones at a time when tons of ultra-low-cost smart phones are being built around forked Android OS, a sort of stripped-down OS that comes with no Android app store and Chrome search engine, allowing phone makers to build their own UIs around it.


The roll-out of Tizen OS smart TVs represents Samsung' renewed OS platform strategy aimed at building its Tizen OS ecosystem mainly around TVs, as the consumer electronics giant is scrambling to position TVs as an entertainment hub of smart home.           


“Building our Smart Platform around Tizen is a groundbreaking step towards a much more intelligent and integrated system,” said Won Jin Lee, executive vice president of the Visual Display Business at Samsung Electronics. “Tizen not only enriches the entertainment experience for our customers today, but unlocks great potential for the future in home entertainment.”


Simple, easy intuitive access

The redesigned Smart Hub is displayed on one screen enabling easy navigation and quick access. The new Smart Hub features easy access to content, with the first screen displaying your most recent content and tailored content recommendations for even more entertainment options. It also has optimized four-direction control that is both playful and responsive.


Another important update to the system is how easily the TV now syncs with other devices. Using Wi-Fi Direct, content is seamlessly shared from a mobile device to a TV and vice-versa with just one click. With Bluetooth Low Energy (BLE), Samsung’s Smart TV software automatically searches for Samsung mobile devices nearby and connects to them. This easy convergence has exciting potential—users can enjoy a multi-screen experience with access to entertainment across multiple compatible devices. Users can also watch live broadcasts or TV on their mobile devices, anywhere on their home network, even when their TV is powered off.


Integrated, seamless entertainment experience

The way society consumes entertainment in 2015 has evolved and now includes multiple devices and endless content from a variety of sources. Recognizing this shift, Samsung’s new platform was designed to deliver an integrated entertainment experience that is at once streamlined and powerful.



Key contents ecosystem partnerships include:


Samsung Sports Live allows users to watch live games while simultaneously checking team and player stats on the same screen. Samsung has also partnered with global games companies for a large and varied games catalogue.

The PlayStation Now cloud-streaming game service available in North America offers PlayStation gaming on Samsung Smart TVs with no PlayStation console needed. With PlayStation Now on Samsung Smart TVs, users can play hundreds of PlayStation®3 games simply by pairing their TVs with DUALSHOCK 4 controllers.

The popular dance game Just Dance Now, in partnership with Ubisoft, is available globally on Samsung Smart TVs. Users will be able to play and dance in front of their TVs using the Samsung Smart Remote and Samsung mobile devices. The game supports multiple players, so even more friends and family can join in the fun.

Bingo HOME: Race to Earth is a gaming title for the new DreamWorks Animation movie HOME and features progressive bingo that includes casual, shared gaming on the TV and smart devices already found in the home. The technology is a new innovative eco-system pioneered by Samsung and Yahoo for multi-screen interaction in the living room.


Samsung’s own Milk Video curates the most popular and interesting video clips from websites to give users access to premium content from a growing list of almost 50 content partners. To help users discover even more fun content, Samsung’s On TV feature helps users discover new content easily with intuitive recommendations.


More choices than ever before

Samsung’s platform powered by Tizen allows Samsung Smart TVs to become part of a much larger content ecosystem, and allows easy collaboration with diverse partners for ultimate flexibility and unparalleled access.


Tizen’s compatibility with other devices establishes Samsung’s Smart TVs as the control center of any Smart Home. Samsung’s new Smart TV with Tizen sets the standard for future Smart TVs, redefining the entertainment experience.


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